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The Apple Watch isn't waterproof

Apple Watch

Well, that's a bit of a bummer. Given coatings like Liquipel, I'm a bit surprised to learn via David Pogue's article that the Apple Watch will be water resistant, but not waterproof. As Apple explained to Pogue, you can wear the watch in the rain, and it doesn't mind your sweat, but before you shower or jump in the pool you'll need to remove it. Considering products like the Pebble promise full protection from the water, it's a little weird. Then again, it's not unheard of for expensive watches to be less than waterproof. But why have a "sport" model that you can't swim with?