Apple may use electronic reservation system for iPhone 6 launch
Apple may be streamlining the wait for the iPhone 6 and iPhone 6 Plus on September 19 with a new electronic reservation system that'll minimize a customer's line waiting time. According to training documents obtained by 9to5Mac, Apple is replacing its traditional paper passes with this new Reservation Pass system that will send customer reservation information via email or SMS.
The new system reportedly allows Apple associates to check store inventory in real-time and secure an iPhone model for the customer on the spot. Once a reservation is confirmed, customers will be free to leave the line and return anytime during the day to finalize their purchase.
The iPhone 6 and iPhone 6 Plus go on sale starting September 19. Per-orders for the two smartphones begin September 12.
