Square Enix announced its aim to deliver "revolutionary" cloud-based gaming with Shinra Technologies, a newly launched subsidiary helmed by Yoichi Wada, the former president of the Japanese publisher. Cutely named after the company in Final Fantasy 7, Shinra's goal is to "change the game industry ecosystem by offering new types of games experiences" through its own tech. Shinra appears to be an evolution of Square Enix's Project Flare streaming project (the service's web page now redirects to Shinra's) but set up as a separate subsidiary.
Shinra wants to deliver cloud gaming using what it calls a "virtual supercomputer." Rather than using one central processing unit (CPU) and one graphics processing unit (GPU) to stream a game, Shinra said its tech pools "hundreds or thousands of CPUs and GPUs in a datacenter" to boost processing power and deliver higher quality games. "It's like having a super-powered games console," Shinra's FAQ claims, "with no need to buy the console."