If you've been thinking about getting a smartwatch but haven't been persuaded to plunk down a lot of cash, Pebble's trying to make the decision a little easier for you. The watch maker is lowering the price of its full lineup by $50, which means you can now get the sporty original model (above, right) for $100 and the fancier Steel (above, left) for $200. Usually significant price drops like these are a reaction to slowing sales, but CEO Eric Migicovsky says that on the contrary, sales are still as strong as ever and the ecosystem is growing. The company wants to offer the "right price for the product" and properly represent Pebble watches in light of the swelling competition in this category, Migicovsky said. Indeed, with the debut (and proliferation) of Android Wear this year and Apple Watch next year, Pebble wants to add cost to its list of competitive advantages alongside battery life and cross-platform functionality -- especially as the holidays approach and smartwatch choices become even tougher.