Alpine is a name that usually comes up when discussing which new audio wares to install in your car, but the company is diving into headphones, too. Its first set of cans certainly look the part with high-end aesthetics, and they boast Full Frequency Immersion tech that's meant to simulate the feeling of being at a live show. Of course, a pulsing bass transducer in the headband certainly helps with that. Alpine's offering also has a built-in 24-bit digital-to-analog converter (DAC), and the battery that powers the whole thing is said to last 10 hours before needing a charge. What's more, the outfit released the Level Play iOS app for customizing a five band EQ and scanning your music collection to build playlists based on your energy level. From there, settings are beamed to the headphones via Bluetooth Low Energy. If you're interested in snagging a pair, the $300 set will be sold at your local Apple Store starting today in either Apollo White or Onyx Black -- right beside the Beats, we'd surmise.