EVE Online developer CCP Games was rocked by controversy when players outraged over the Incarna expansion's microtransactions and CCP's indifference to player feedback spoke with their wallets and quit the game. In what became known as the monoclegate scandal, an estimated 8% of players quit, and CCP eventually laid off 20% of its staff worldwide. Some tough lessons were learned about keeping players looped into the development process, and CCP began involving players more closely in the development process.
At EVE Vegas 2014 today, developer CCP Fozzie looked at the ways that CCP gathers ideas and feedback from the community. As a sandbox MMO with a very dedicated community, EVE is in the interesting position that many of the players know more about the game than the developers themselves and can identify problems with ideas very early in the development process. Plans are now announced earlier in development to gather feedback, some new features are now made optional on release to gauge usage, and failed ideas will even be rolled back if necessary.
During the talk, Fozzie confirmed that each SCRUM team within CCP focuses on one particular area of gameplay and that player ideas are often brought into internal meetings for discussion. A new rig named the Higgs Anchor is even being introduced based on player suggestions; it will decrease movement speed by 75% but increase agility to make it easier to align to warp out if hostiles approach the player's location. If this level of player participation keeps up, hopefully disasters like monoclegate will never happen again.