Latest in Brand

Image credit:

Microsoft is finally dropping the 'Nokia' from Lumia

367 Shares
Share
Tweet
Share
Save

Sponsored Links

Over a year after the acquisition was first announced, Microsoft is officially replacing the Nokia Lumia brand. In a blog post today, the software giant revealed its upcoming smartphones will now be known as Microsoft Lumia. The new Microsoft branding will appear on future phones from the company, with a plain black version of the company's four-squared logo also set to make an appearance.

Tuula Rytilä, Microsoft's SVP of Marketing for Phones, says the company is looking to unveil its first own-brand Lumia phone "soon." Rytilä is also keen to note that the change in nomenclature will not affect the support of current Nokia devices. Although the Nokia name will no longer be used for smartphones, low-end phones -- the company calls out the Nokia 130 -- will still be sold under the banner. Nokia still has brand cachet in Europe and developing markets, and it's likely that Microsoft will continue to exploit that fact for years to come.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
367 Shares
Share
Tweet
Share
Save

Popular on Engadget

Engadget's Guide to Privacy

Engadget's Guide to Privacy

View
This week in tech history: Android turns 11

This week in tech history: Android turns 11

View
Microsoft invites more people to test very rough Xbox features

Microsoft invites more people to test very rough Xbox features

View
Fitbit is reportedly in the early stages of exploring a sale

Fitbit is reportedly in the early stages of exploring a sale

View
Tilta mods Blackmagic's Pocket Cinema Camera with a tilt screen and SSD

Tilta mods Blackmagic's Pocket Cinema Camera with a tilt screen and SSD

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr