Apple announces new 'Apps for (RED)' campaign and retail sales donation for World Aids Day 2014
Apple yesterday announced its plans to support (RED) and mark World Aids Day 2014 by donating a portion of global online and retail store sales collected on Black Friday (November 28) and Cyber Monday (December 1). Apple also is setting up a special "Apps for (RED)" and Games for (RED) sections in the App Store featuring 25 apps with exclusive new content for the promotion.
"Apple is a proud supporter of (RED) because we believe the gift of life is the most important gift anyone can give," said Tim Cook, Apple's CEO. "For eight years, our customers have been helping fight AIDS in Africa by funding life-saving treatments which are having a profoundly positive impact. This year we are launching our biggest fundraising push yet with the participation of Apple's retail and online stores, and some of the brightest minds in the App Store are lending their talents to the effort as well."
The new App Store sections will be available starting Monday, November 24 and will remain a focus in the App store through Sunday, December 7. Highlighted (RED) Titles include Star Walk 2, Clear task manager, Over, Threes! and more. All proceeds from both app and in-app purchases will go directly to the Global Fund to fight AIDs.
