Apple turning lighted store logos red for World Aids Day 2014
As reported by Mashable, Apple today changed the color of the Apple logo at its flagship Sydney store from white to red as part of the company's World Aids Day campaign. Due to its timezone, the Sydney store is the first store to modify its logo with similar changes expected at stores in Japan, Europe, and the United States as Monday begins to dawn across the world.
As part of the World Aids Day campaign, Apple will donate a portion of its sales on On December 1st to The Global Fund to fight Aids. The company also is featuring 24 apps in the App Store with all proceeds from app and in-app purchases going to the Global Fund. The featured apps include exclusive Product(RED) content as part of the campaign.
Apple has donated more than $75 million to Product(RED) since its inception in 2006. The Product(RED) initiative was founded by musician Bono and attorney Bobby Shriver.
