SKYLANDERS UNLEASHES TWO NEW ELEMENTS FOR THE FIRST TIME IN FRANCHISE HISTORY
New Light and Dark Element Trap Master Skylanders to be Included in Special Element Expansion Packs This Holiday Season
Never-Before-Seen Elemental Zones and Villains Now can be Accessed and Captured in Skylanders Trap Team
SANTA MONICA, Calif. - Dec. 17, 2014 - For the first time since the launch of the Skylanders® franchise, two entirely new elements - Light and Dark - will be unleashed in the world of Skylands, announced Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI). Two new Trap Masters, Knight Mare and Knight Light, will hit store shelves nationwide this holiday season via special Light and Dark Element Expansion Packs, ushering in new adventures in the lore of Skylanders® Trap Team. Each Element Expansion Pack contains a Trap Master, a special Trap capable of capturing either Light or Dark villains, as well as a location piece that unlocks a special level in the game. The Light and Dark Element Expansion Packs will be available at all major retailers nationwide for a suggested retail price of $29.99. Lucky Skylanders fans will be able to get their hands on copies of the Light Element Expansion Pack, which will be available first at Toys"R"Us® stores nationwide starting Sunday, December 21.
Portal Masters will have the opportunity to explore new levels within the Skylanders Trap Team universe, where they will find never-before-seen villains to capture and environments to explore. Amongst these villains are Luminous and Nightshade, who belong to the Doom Raiders - the elite members of Kaos' army of Skylands' most notorious bad guys.
"It's amazing to see how deeply engrossed and fascinated our fans have been with the lore of the Skylanders franchise," said John Coyne, vice president of Consumer Marketing at Activision Publishing, Inc. "By unveiling new Light and Dark elements and heroes to the Skylanders universe, our fans around the world will have new ways of exploring all the magic, excitement and fun of Skylands."
The introduction of Light and Dark elements reveals additional backstory of the Skylanders universe for fans to explore. Long ago, Knight Light and Knight Mare were both protectors of Skylands until being sealed off in other realms. Now that they have joined the Trap Masters, Knight Light wields his Traptanium Blade and Knight Mare unleashes her deadly Traptanium Lance to bring down evil everywhere!
Skylanders Trap Team is playable with more than 175 unique toys from all previous games - Skylanders® SWAP Force™, Skylanders® Giants and Skylanders® Spyro's Adventure. Every character is able to defeat and trap villains using Traptanium Traps, providing fans more ways to enjoy their collections. The game is available on the following platforms: Nintendo's Wii™ system and Nintendo's Wii U™ system; Xbox One and Xbox 360 games and entertainment systems from Microsoft; and PlayStation® 3 and PlayStation® 4 computer entertainment systems from Sony. A different adventure is also available on the Nintendo 3DS™ hand-held system. Additionally, the complete Skylanders Trap Team experience is available on Kindle Fire and Android tablets, as well as a variety of iPads®, including iPad® (3rd Generation), iPad® (4th Generation), iPad Air™, iPad Air™ 2, iPad mini™, iPad mini™ 2 and iPad mini™ 3.
About the Skylanders® Franchise
The award-winning, $2 billion Skylanders videogame franchise featuring the Toys-to-Life™ interactive figures, portal and accessories that seamlessly bridge the physical and virtual worlds across multiple platforms, debuted in 2011 with Skylanders® Spyro's Adventure. In October 2012, Skylanders® Giants expanded interactivity with its mega-sized Giant Skylanders collectible figures and LightCore® characters. Skylanders® SWAP Force™ launched in October 2013 and introduced an all-new play pattern - swapability. Skylanders was the top selling kids' videogame franchise of 2013(1) worldwide, and is one of the top 20 videogame franchises of all time(2). Skylanders® Trap Team further enhances the capabilities of the Toys-to-Life figures, Traps, and an advanced Traptanium Portal™ allowing kids to reverse the magic by pulling characters out of the digital world into the physical world. For more information, please visit: www.skylanders.com and Activision.com/presscenter.
About Activision Publishing
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading global producer and publisher of interactive entertainment. Activision maintains operations throughout the world. More information about Activision and its products can be found on the company's website, www.activision.com.