Roman won fair and square, but when it turned out he was wearing a Detroit Lions jersey, he was promptly denied his prize and made to re-do an (almost surely rigged) round, where he lost. This was on a stage in front of a crowd of gathered spectators, by the way. As if that wasn't humiliating enough, his consolation prize seals the deal: the first season of Batman: The Television Series (the Adam West version, to clarify) and a Led Zeppelin CD. Because what kid doesn't enjoy '60s camp while listening to "Immigrant Song"?
Roman's story has a happy ending, though. After learning of the incident, EA Sports tweeted the picture you see above. So Roman will now be receiving not only a copy of Madden 15 for PS4, but a console to play it on and a Lions mini-helmet signed by receiver Calvin Johnson.
So, to come back to our original question, what value would you assign the contest organizers?
[Image: EA Sports]