New App Store Kids categories target specific age groups
What a time to be a kid! Apple now has a much revised "Games for Kids" section in the App Store, split into sub-categories by age.
The little tykes have their own "Ages 5 & Under" section, while those special flowers in the "Ages 6-8" demographic get apps more appropriate to their schoolgoing sensibilities. And "Ages 9-11" pre-teens even get get their more impressive category.
It makes a lot of sense for Apple to pay special attention to the youngest consumers. A 2014 survey by youth and family research firm Smarty Pants showed that iPad is the top brand recognized by kids aged 6-12.
Of course, it's still very important to parents to keep in mind that in-app purchases by their precious spawn can run up bills, and Apple definitely wants to avoid lawsuits from childrens purchases run amok. The "Parents' Guide to iTunes," "About In-App Purchases," and "About Kids Apps and Games" pages are perfect for parents who want to know what they're getting into when they toss the iPad to the kids.
