Latest in Gaming

Image credit:

YouTubers can now get paid for sharing Nintendo gameplay videos

Sponsored Links

Nintendo is today rolling out its "Creators Program," a system that ensures it gets paid when YouTubers share its content. The Creators Program is a response to the popular "Let's Play" YouTube clips that feature long amounts of gameplay. Nintendo took issue with such videos back in 2013, asserting its copyright over them either by issuing takedowns or inserting commercials before them. Last year, it did the same with popular Mario Kart 8 videos but also revealed it had a plan to start revenue sharing, and some eight months later it's ready to explain how it all works.

YouTubers wanting to get paid for videos that include Nintendo's content will need to register with the company at its Creators Program microsite. Once that's done, they'll need to either register their entire channel (if all the videos feature Nintendo content), or individual videos on a case-by-case basis. Nintendo will then take up to three days to mull over the claim before approving the channel or video(s).

Once they've jumped that hurdle, they'll then be making money again. How much? Nintendo will share 70 percent of advertising revenue for those that register entire channels, or 60 percent for individual videos. Creators won't get paid immediately, of course -- Nintendo will send out payments (via PayPal) two months after YouTube tallies the view counts i.e. you'll be paid in March for all your January views. And that's that. The system is a little convoluted, but if Nintendo insists on getting paid -- which it has every right to -- the Creators Program is surely better than DMCA takedowns and forced advertising.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

FCC will require phone carriers to authenticate calls by June 2021

FCC will require phone carriers to authenticate calls by June 2021

View
Sony debuts $200 headphones with powerful ANC and long battery life

Sony debuts $200 headphones with powerful ANC and long battery life

View
Dell XPS 13 review (2020): Tweaked to near-perfection

Dell XPS 13 review (2020): Tweaked to near-perfection

View
T-Mobile completes Sprint merger

T-Mobile completes Sprint merger

View
Sony's latest true wireless earbuds have more bass and a lower price

Sony's latest true wireless earbuds have more bass and a lower price

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr