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Samsung expands the search for its next hit with 'innovation team'

Mat Smith, @thatmatsmith
February 10, 2015
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Virtual reality, drones, 3D printing, robotic telepresence and self-driving cars. A nice selection for tech buzzword bingo, but also just some of the things that Samsung's new product innovation team is already tackling in a bid to come up with the next (big-selling) thing -- its next Galaxy. "Samsung's previous success was mostly due to releasing products that are competitive in pricing. This is an old business formula...": said one official, unsurprisingly not named in the Korea Times report. And while, barring an initial foray into VR, these could all be very new business avenues for Samsung.

It all sounds a little bit Google, in the good kind of way, and at least a more interesting approach than wave after wave of iterative smartphones, tablets... and wearables. The company is looking to make up for the severe dip in smartphone sales it's experienced recently -- another successful product line could pick up that slack, especially if it ties into its profitable component business. While this new innovation team will apparently have no direct links from the corporate beast that is Samsung Electronics, however it'll still be headed up by the company's head of mobile, JK Shin, so read into that what you will.

"The main purpose of the team isn't to develop single devices for any imminent results, but to develop solutions to go with Samsung's manufacturing capabilities," said another Samsung spokesperson, adding that the team would pull technicians, strategists and product managers in from the company.

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