Two men sit in lawn chairs, one in a merman costume. The other, Robert Downey Junior, fires a blowdart at a moon sculpture, which crashes to the ground. "Shoot for the Moon," says the aspirational HTC slogan. Did that make any sense? If so, you're apparently ready to buy an HTC One M9! Yes, HTCs (rumored) billion dollar marketing campaign with Robert Downey Junior isn't over yet, as the company has just revealed 10 new spots. If you can believe it, the new ads are even more perplexing than the company's "Hold This Cat" campaign for the One M8, which at least had a tenuous connection to HTC's acronym logo.