Mattel hopes you'll design 3D-printed toys

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Jon Fingas
April 21st, 2015
Mattel hopes you'll design 3D-printed toys

Admit it: when you were a kid, you wished that you could design the toys that the stuffy manufacturers refused to build. Well, you're about to get that chance. Mattel and Autodesk are teaming up to let you design and customize 3D-printed toys through a "dedicated online hub" in the second half of the year. It's not clear just what freedom you'll have, although it wouldn't be shocking if you could craft your own Hot Wheels cars or Barbie accessories. They're likely to carry a premium over off-the-shelf toys, but they could be worth it if they encourage kids to create toys, not just play with them -- and hopefully, prevent the disappointment you probably felt when you were growing up.

[Image credit: Timm Schamberger/Getty Images]

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