Google buys a firm that organizes your calendar around your life

Google Calendar on an Android tablet

Google has been striving for smarter apps that are built around the way you really live, and it's reinforcing that today by acquiring Timeful. The startup built a system that organizes your calendar around both your schedule and your priorities. You can tell it how often you'd like to hit the gym, for example, and it will slot in those workouts based on when you're actually going to be free. Google expects the technology to find its way into Calendar, Inbox "and beyond," so don't be surprised if these apps do a better job of adapting to your daily patterns in the near future.