Ever wondered what happened to that Apple HDTV we've been hearing rumors about for years ? According to The Wall Street Journal, those rumors weren't baseless speculation, as the company did work on a television set for nearly a decade. Unfortunately, you won't be seeing one anytime soon: the project's reportedly been shelved since last year, because Cupertino couldn't come up with anything to make its television different enough from competitors'. Apple apparently toyed with the ideas of 4K TVs, using a transparent laser-powered display and even adding sensor-equipped cameras that can move to capture the speaker's face during FaceTime calls. In the end, none of those seemed "compelling enough" for the company's bigwigs.