Latest in Amc

Image credit:

Paramount tries bringing movies home faster than ever

Richard Lawler, @Rjcc
July 8, 2015
Share
Tweet
Share

Sponsored Links

Despite attempts by Mark Cuban, Comcast, Netflix and others over the years, movie studios and big theater chains have combined to keep the "release window" in place -- until now. That window is the period of time between when a movie premieres in the theaters until you can actually buy or rent it to watch at home, and since the dawn of VHS it's usually remained at about 90 days or so. Now the Wall Street Journal says Paramount is testing out a plan with AMC and Cineplex to release a couple of movies in theaters just six weeks after they premiere instead of three months.

The only two movies it's announced plans for are Paranormal Activity: The Ghost Dimension and Scouts Guide to the Zombie Apocalypse, but there could be more movies and theaters in the works. Paramount convinced the theaters to play ball by promising a split of the revenue from VOD outlets like iTunes, an interesting hedge against the possibility people will skip theaters to wait for the home release. While exec Rob Moore tells THR the industry is no longer "sticking their heads in the sand" release windows extend to more than just flicks, and hopefully this is just the first step to bring things closer.

[Image credit: shutterstock]

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

The 2020 Engadget Holiday Gift Guide

The 2020 Engadget Holiday Gift Guide

View
The best TV deals we could find for Black Friday

The best TV deals we could find for Black Friday

View
'Mechwarrior 5' will arrive on Xbox in spring 2021

'Mechwarrior 5' will arrive on Xbox in spring 2021

View
The best Black Friday tech deals that are already available

The best Black Friday tech deals that are already available

View
Apple's Intel-powered MacBook Air falls to $799 ahead of Black Friday

Apple's Intel-powered MacBook Air falls to $799 ahead of Black Friday

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr