Latest in Ads

Image credit:

Your Facebook likes and shares will be ignored by advertisers

Share
Tweet
Share

Sponsored Links

Facebook likes and shares can give you a pretty good idea of how popular your posts are, and since sharing is essential for social media, they can be considered as two of the website's key features. Apparently, though, they're more like extra metrics making success much harder to measure for advertisers, as people accidentally click them (especially the Like button) all the time. So, the social network has decided to drop your likes and shares from their Cost per Click (CPC) measurements, making them less valuable than they are today.

When the company's new API rolls out in the coming weeks, advertisers will see adjusted CPCs that only count clicks leading you to an external website, to install an app or to watch a video on another domain. While the two buttons don't matter as much anymore, Facebook maintains that they're not completely useless either: "If an ad has lots of likes and shares, that's a signal of high-quality content being delivered to the right people." Besides, they're probably still as important to you and a good indicator of success for company, celebrity and pseudo-celebrity pages.

[Image credit: shutterstock]

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

LG's rollable OLED TV goes on sale for $87,000

LG's rollable OLED TV goes on sale for $87,000

View
AOC's 'Among Us' Twitch stream peaked at over 435,000 viewers

AOC's 'Among Us' Twitch stream peaked at over 435,000 viewers

View
GMC's 1000HP Hummer EV is an 'all-electric supertruck'

GMC's 1000HP Hummer EV is an 'all-electric supertruck'

View
Cyberpunk 2077's dialogue was lip-synced by AI

Cyberpunk 2077's dialogue was lip-synced by AI

View
iPhone 12 and 12 Pro review: Apple enters the 5G era

iPhone 12 and 12 Pro review: Apple enters the 5G era

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr