Comcast to launch its own YouTube rival called 'Watchable'

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Fresh off of its multi-million dollar investment in Vox and Buzzfeed, Comcast is reportedly set to launch a digital video platform akin to YouTube in the coming weeks. According to Business Insider, the platform, called "Watchable" will be populated with non-exclusive, unlicensed, original content that will stream to users. Comcast has announced content-sharing partnerships with both Vox and Buzzfeed (obviously), as well as a host of other producers including AwesomenessTV, Refinery29, The Onion, Mic and Vice -- even NBC Sports. The company has not yet released a complete list of partnerships (or even officially announced the service for that matter) as a number of them are still being finalized.

All this video is going to be curated and bundled up for the viewing pleasures of Comcast's Xfinity X1 box owners (and the lucrative advertising potential they hold). The service will be set top-only at launch but will eventually migrate to iOS and Android apps as well. The company reportedly also plans to gradually swap out all current generation set top boxes with the new X1's. These boxes allow users to stream content to their mobile devices as well as watch cable TV.

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