Apple wants you to "Start something new"
A new promotional campaign from Apple is encouraging present and future owners of iPad, iPhone and Mac to "Start something new" in 2015 by using artistic apps to be creative.
A new web page appeared on the Apple Japan web site last week and has since expanded to cover many more international sites. A gallery shows works of art that have been created by Apple owners using their favorite device and apps ranging from the standard iPhone Camera app to VSCO Cam or Waterlogue for photographs, iMovie or Final Cut Pro for video (often using the iPhone 6/6 Plus as a camera), and iDraw or Procreate to create hand-drawn or painted works.
ifoAppleStore noted that the artworks are now appearing as wall graphics in many Apple retail stores around the world, and that the campaign "continues Apple's advertising focus on the result of using its products, rather than on the products themselves."
The web page gallery is also repeated on the Apple Store app, so if you have your iPhone or iPad at your fingertips right now, be sure to take a look.
