PSA: YouTube's tamer music awards show takes place March 23rd
The YouTube Music Awards is finally happening this Monday after taking a year off. There probably won't be spontaneous antics and cake-digging this time, though -- like the Google-owned video website announced in 2014, it's doing away with the traditional awards show format. Instead, it will upload 13 brand new videos on the official awards channel at 1PM Eastern time, with YouTuber Tyler Oakley providing commentary on his own channel. The website's announcement says the videos were created to celebrate the 50 winners, whom it already named a couple of days ago (see below the fold). We have no idea how exactly the awardees will be honored, though... guess we'll just have to wait and see.
By the way, these performers will be featured in the videos:
Action Bronson (f/Chance the Rapper)
Cahoots
Charli XCX
Ed Sheeran & Rudimental
FKA twigs
Kygo ft. Parson James
Lindsey Stirling
Martin Garrix ft. Usher
MAX ft. Hoodie Allen
Migos
Megan Nicole
Nicky Jam and Enrique Iglesias
Shamir