Latest in Auction

Image credit:

The RadioShack brand lives to see another day

50 Shares
Share
Tweet
Share

Sponsored Links

RadioShack's brand will live on. According to The Wall Street Journal, the retailer's label assets have been purchased by Standard General LP, a hedge fund, for $26.2 million. Along with the trademark, other undisclosed intellectual property was also included in the bankruptcy auction, which took place Monday in New York. But what exactly is Standard General LP's vision? It plans to rebuild and rebrand. The firm is reportedly looking to overhaul RadioShack's brand around a "streamlined array of necessities," that are going to be sold alongside wireless products from Sprint. The carrier, of course, has kept close tabs on the electronics chain's Chapter 11 woes. Just last month, it opened its own stores inside existing RadioShack locations, which would otherwise now be defunct.

[Image credit: Getty Images]

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
50 Shares
Share
Tweet
Share

Popular on Engadget

Lilium proves its electric air taxi can fly

Lilium proves its electric air taxi can fly

View
'Pokémon Go' will introduce online battles in early 2020

'Pokémon Go' will introduce online battles in early 2020

View
Google's new emulator makes Android Automotive development easier

Google's new emulator makes Android Automotive development easier

View
Watch the final 'Star Wars: The Rise of Skywalker' trailer

Watch the final 'Star Wars: The Rise of Skywalker' trailer

View
What's on TV this week: 'The Outer Worlds'

What's on TV this week: 'The Outer Worlds'

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr