Latest in Ads

Image credit:

European carriers could block internet ads for their own benefit

Matt Brian, @m4tt
05.15.15
Share
Tweet
Share
Save

Sponsored Links

While advertising has become a necessary evil, some companies have become specialists in helping you rid yourself of it. If you live in Europe, you could soon find help from an unlikely ally, after a Financial Times report noted that some operators are ready to block ads from Google, Microsoft and Yahoo on your smartphone. According to the newspaper, one European carrier has already installed ad-blocking software in its data centers, with the intention of deploying it before the end of the year. Other providers have reportedly indicated that they may do the same and would ask customers to opt-in to the service.

Although you'd hope that carriers were acting in your best interests, that is (almost) never the case. The software is developed by an Israeli company called Shine, which just so happens to have received investment from Li Ka-shing, the world's richest man and owner of telecoms giant Hutchison Whampoa. As the biggest internet ad company, Google is the obvious target, and by stripping its ads from webpages and some apps (Facebook and Twitter's in-feed units would be unaffected), the unnamed carriers in question could then force the company to share some of its revenue with them.

It's a dangerous game, especially because it would damage the very notion of net neutrality, which ensures that all traffic is treated equally. Google is obviously against the idea, intimating to the FT that without ads, it could affect the development of its free apps and web services. However, Google, Amazon and Microsoft may have set a dangerous precedent when they paid to have some of their sites unblocked in Adblock Plus -- now they may face even greater pressure from companies with a lot more influence (and much bigger budgets).

[Image credit: Adam Fagen, Flickr]

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share
Save

Popular on Engadget

Apple will manufacture its new Mac Pro in Texas

Apple will manufacture its new Mac Pro in Texas

View
Google's Play Pass app subscription service is now available

Google's Play Pass app subscription service is now available

View
Hyundai teams with Aptiv to put self-driving cars on the road by 2022

Hyundai teams with Aptiv to put self-driving cars on the road by 2022

View
Microsoft announces plan to make the Xbox carbon neutral

Microsoft announces plan to make the Xbox carbon neutral

View
Get ready for a week of home theater tech on Engadget

Get ready for a week of home theater tech on Engadget

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr