Those rumors of Google letting Android app developers experiment with what you see in the Play Store? Yes, they're true. Creators can now conduct tests to see what pricing works best, or whether one icon color is more alluring than others -- you'll only view one of each while the test is ongoing. Also, app makers are getting Developer Pages (shown above) that showcase all of their apps, so you'll have a one-stop shop for everything from your preferred brand. If all goes well, you'll find more Android apps with prices you're willing to pay, and you won't have to scrounge quite so much to get every app you need.
Don't miss out on all the latest news and updates from Google I/O 2015. Follow along at our events page.