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Dude, you're getting a call from Dell

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Right or wrong, Dell once had a reputation for some terrible customer service. But to its credit, the company seems to be showing some self-awareness. After making some recent improvements to its support for business customers, Dell is extending some of the same privileges to consumers as well. With a new support plan, appropriately named Premium Support, people can install a "SupportAssist" app that detects any problems with their PC. Then, Dell will call or email you, if you don't get to them first. All told, Dell says it should take the support team no more than two hours to get in touch. If you're feeling impatient, though, you can still call yourself, in which case you have access to a dedicated technical support line (you know, separate from what the plebes use). Either way, the service includes support not just hardware problems, but third-party software too, which not all PC warranties cover.

Premium Support is available in US and Canada for now, and starts at $39 a year for Dell's entry-level Inspiron PCs. And it applies not just to new machines, but systems you already bought. It's important to note, though, that prices will vary for the company's XPS, Alienware, Venue and Chromebook lines. Dell's logic: higher-end machines like XPS and Alienware will be pricier to repair. Fair enough?

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