"After the clones started to crop up there were certainly discussions of, 'Should we just put out a free version now?' but I'm glad we didn't," Wohlwend tells Engadget. "It would have been rushed and we would have made mistakes and probably treated the player poorly in some way like so many free games do."
Threes has had a successful run, despite the clones. It's on iOS, Android, Windows Phone, the Amazon App Store and Xbox One, and it took home the 2014 Apple Design Award plus an Honorable Mention in the 2014 Independent Games Festival. There's even a new gallery of adorable Threes art available to buy on iam8bit. Threes is most popular on iOS, Wohlwend says, and that's not surprising since the game hit Apple's App Store first. Even the Xbox One version has "definitely" been worthwhile -- it's playable in Snap mode, a unique feature on the console.
"I'm ecstatic," Wohlwend says. "Threes has done better than I ever imagined it would.... We want to do everything we can to continue establishing Threes as the original, premium and best sliding-number-tile game out there. Is that a genre?"
To that end, the free version of Threes doesn't contain pesky in-app purchases or unsolicited pop-up ads. Instead, download Threes Free and you'll have a certain number of plays. Watch an ad to get another play, or download the $2 version for completely uninterrupted gameplay. Ads won't play unless you specifically choose to see one. The Threes team put as much thought into its free strategy as it did into the actual gameplay, and Wohlwend is pretty proud of that.
"We have figured out how to make Threes Free properly and honestly," he says. "I wouldn't have it any other way. While the clones are somewhat a byproduct of a market moving towards free, we're excited to introduce some new ideas into how to make that sustainable for both players and developers."