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Chrome will block obnoxious Flash ads starting September 1st

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Back in June, Google shared the good news that the Chrome browser would soon be smart enough to "intelligently pause content that aren't central to the webpage" that you're visiting. It's a welcome change that should help to continue marginalizing the annoyance of Flash. Fortunately, that blessed new feature is ready for prime time. On the Google+ page for the company's AdWords advertising program, Google said that a Chrome update coming on September 1st would make Flash-blocking the default state for users.

Google's recommending that its advertisers switch over to HTML5 ads to avoid them being blocked, but for the rest of us, this only comes as good news. Blocking Flash content that you don't want to see should hopefully make for a better browsing experience and also increase your computer's battery life. Chrome has always been a bit of a battery hog, especially when you compare it to Safari on a Mac, but we're hoping this change evens the playing field a bit. It's worth noting that you can manually activate this feature now: go into the Chrome settings, select "Show advanced settings," then select the content settings for "Privacy" and then select "Detect and run important plugin content."

[Image credit: Kimihiro Hoshino/AFP/Getty Images]

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