DirecTV and AT&T are sitting in that proverbial tree, but that isn't going to stop any telecom competitors from throwing rocks their way. Case in point: Sprint is running a promo that gives DirecTV customers a year of free cell service by switching to the Now Network. Of course you need to either be a new customer or adding an additional line of service through the telco, and even then it has to be either a Sprint Lease, iPhone Forever, Easy Pay or you have to cough up full retail price for a phone to take advantage of this. If you qualify for this sweet action you'll need to upload your recent satellite bill to the carrier's website. A $36 activation fee applies as do taxes and service charges that accrue on a monthly basis. Should you want in on this deal it'd be wise to hurry as it ends September 30th.