Latest in Google

Image credit:

This is Google's new logo

3 Shares
Share
Tweet
Share
Save

Sponsored Links

Google has a new logo. A few weeks after the company announced a huge restructuring effort that will split the search, advertising and internet giant into several different organizations, the new Google is showing off a new identity. The iconic four colors and "Google" over a white background remains unchanged, but the font is significantly different, removing the serifs that have been part of the letters for years. All in all, it's a flatter, slightly more modern design -- one that also evokes the company's new Alphabet logo -- but it'll certainly take some getting used to.

Gallery: Google's new logos | 10 Photos

Beyond the new wordmark, Google's also doing away with the somewhat iconic blue and white "G" logo and replacing it with a new, four color version to match the four colors the company is so closely associated with. The four colors will also be used in the "microphone" that shows up in the many places where Google's voice search is enabled. There's a lot of updating to be done before this branding is seen across the many places where you can interact with Google, of course, but this new branding will likely spread far and wide before long.

In a YouTube video introducing the new logo, Google starts off with a tour of its previous designs; this is hardly the first big change Google has made, but this is undoubtably one of the biggest in years. Google's been flattening out the logo for a long time, but the font persisted. Now, it's truly a new era.

For design enthusiasts who want to dig deep into the process behind how Google created its new logo, the company has posted extensive details on its design blog.

Source: Google
In this article: google, googlelogo, logo
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
3 Shares
Share
Tweet
Share
Save

Popular on Engadget

Ransomware attack in Texas targets local government agencies

Ransomware attack in Texas targets local government agencies

View
Tesla's relaunched solar power efforts include $50 panel rentals

Tesla's relaunched solar power efforts include $50 panel rentals

View
After Math: Plead the fifth

After Math: Plead the fifth

View
The best smart home sensors for Alexa

The best smart home sensors for Alexa

View
Drako's GTE electric supercar will be a four-motor, 1,200HP monster

Drako's GTE electric supercar will be a four-motor, 1,200HP monster

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr