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You can only watch YACHT's music video when Uber surge pricing hits LA

Billy Steele

The band YACHT has a new record coming out next month, and it's debuting a new music video to tease a new single. However, you won't be able to click over to YouTube to watch. The video for "LA Plays Itself" can only be viewed when Uber's surge pricing goes into effect in Los Angeles. Increased demand for the ride-sharing service unlocks the song so the city (kind of) plays itself. What's more, when surge rates hit two times the norm, the band will spin a remix version of the track. As the band states, it's certainly a new take on the traffic jam.

[Thanks, Derek]

[Image credit: Lester Cohen/Getty Images for WIRED]

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