Latest in Fighting

Image credit:

UFC doesn't want you posting Ronda Rousey fights on Instagram

69 Shares
Share
Tweet
Share
Save

Sponsored Links

The running joke about a Ronda Rousey fight is that you can fit the whole thing into a 15-second Instagram video, if not a 6-second Vine -- she's so good that her opponents usually crumble in seconds. You may not see many of those bite-sized clips from her title bout this weekend, though. In a first, UFC is discouraging the press (not just the general public) from sharing unauthorized footage of the fight on the internet, whether it's a GIF animation or a looping video. There's no official explanation, but it's easy to see the concern: the league is worried that you'll skip that pay-per-view purchase knowing that a fan site could recap everything in a tweet.

This isn't going to stop regular viewers from posting whatever they recorded from their TV, or the dedicated pirates who know how to avoid bans. However, it's a telling sign of how social video services have affected coverage of live sports, especially the single-round victories that Rousey is known for. It's no longer enough for organizations to clamp down on illegal streams and after-the-fact downloads. When anyone with the right social account can spoil an event within moments, UFC and other outfits may have to be extra-paranoid if they want to keep bootlegging to a minimum.

[Image credit: AP Photo/Mark J. Terrill]

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
69 Shares
Share
Tweet
Share
Save

Popular on Engadget

The 2019 Engadget Holiday Gift Guide

The 2019 Engadget Holiday Gift Guide

View
Washington, DC sues DoorDash for allegedly misleading users about tips

Washington, DC sues DoorDash for allegedly misleading users about tips

View
'Death Stranding' and 'Control' lead Game Awards nominees

'Death Stranding' and 'Control' lead Game Awards nominees

View
Google Assistant’s latest feature is a personalized audio news feed

Google Assistant’s latest feature is a personalized audio news feed

View
NVIDIA's RTX Studio driver speeds up ray-traced V-Ray rendering

NVIDIA's RTX Studio driver speeds up ray-traced V-Ray rendering

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr