This is the brainchild of the folks at McKinney, an ad agency that has worked with the likes of Samsung, ESPN and Big Boss Brewing. But for the holidays it's promoting itself and it's own work. Its team of creatives and hackers including Peter Nicholson, Danny Lee and John Benedict came up with the concept of a wearable that skips the normal metric tracking and goes straight for keeping you happy (smiling more can in fact make you feel happier). Now, the idea of forcing happiness through negative reinforcement may seem a little counterintuitive, but it does work. It's hard not to put on the JöLLY Tracker and not smile. For one, you definitely look more than a little ridiculous. But waiting for the shocks to come definitely puts a smile on your face (albeit a nervous one).
The whole thing is pretty simple. A set of five electrodes are placed on your face: two to monitor muscle movement, two to provide the shock and one for ground (that last one is very important). Behind all that fake white facial hair is an Arduino, a Muscle Spiker shield and a TENS unit, which stimulates the nerves in your face with a gentle jolt of electricity. The whole thing is controlled from a simple mobile app that connects via bluetooth to the beard. It counts how many times a minute your smiling, shows the intensity of your smile and provides a handy countdown to your coming shock.
But enough talk. Check out the video above to watch this editor take jolts of electricity to the face. Repeatedly. Oh, and happy holidays!