Uber has tried a wide variety of services as of late, but they've always been crammed into the company's main app. More than a little awkward, don't you think? Mercifully, it's splitting things up by giving UberEats an app of its own. The dedicated title (currently iOS-only) tries to beat GrubHub and Seamless at their own game by emphasizing simplicity in your food selection. There's an Instant Delivery menu that offers just a handful of items you can get in less than 10 minutes, and a popular item list for each restaurant. While you can order from full menus, Uber is betting that you'd like to avoid poring over dining choices at the end of a long day.