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Indiegogo helps big companies crowdfund their gadgets

Enterprise Crowdfunding tells companies whether or not you'd actually buy that new device.
Jon Fingas, @jonfingas
January 6, 2016
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With certain exceptions, crowdfunding is usually geared toward startups with little more than a clever idea under their belt. But what if big companies want to gauge your interest in a new product -- where's their help? Indiegogo thinks it has an answer. It's trotting out Enterprise Crowdfunding, a service that gives large firms the strategy, support and stats they need to get their ideas off the ground. While companies are already using Indiegogo to try out their products (such as GE, Harman and Hasbro), the hope is that this will take some of the anxiety out of the process.

It might prove a useful edge for Indiegogo. While the crowdfunding platform is improving its sometimes bruised image with some quality gear, it still tends to live in Kickstarter's shadow. A focus on large companies could attract big names that raise the profile of Indiegogo as a whole, attracting newcomers that would otherwise head elsewhere.

[Image credit: Sebastiaan ter Burg, Flickr]

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