Twitter opens topical Moments feed to UK advertisers

What good is a new feature if you can't monetise it?

Twitter's Moments feature lets users step back from their rapid-fire feeds and see what hot topics are dominating internet chatter. From news to funnies to trending subjects, Moments blend media and commentary into curated, bitesize overviews. But like any self-respecting social network would, Twitter's made sure the new feature doubles as a new revenue stream. Promoted Moments, aka adverts, began appearing in the US weeks after the feature launched, and from today, Brits will start seeing them pop up too.

Twitter's initial partners include Tesco, Sky and Xbox, and you should be able to spot their Promoted Moments pretty easily, since all are labelled as such. Unless you're far too important to be monetised, that is.