Wearable Tech Integration on Ford Motors Radar
A serious investment from Ford in wearable tech accessories has resulted in them opening a new dedicated research facility. The announcement from the car giants seems to be an attempt to become early adaptors in biometric data transfer between devices worn as accessories and the vehicles themselves. Some practical applications have already been discussed after their innovation research team in Michigan investigated the potential of getting information from the driver like their heart rate and blood glucose from a smart watch and as a result of the data suggest driving adjustments like increasing the distance from cars in front of them.
The manager for global vehicle design and infotronics, Gary Strumlo said "As more consumers embrace smart watches, glasses and fitness bands, we hope to develop future applications that work with those devices to enhance in-car functionality and driver awareness".
The overall idea is that drivers will receive alerts via vibrations or flashing lights which will help them make better decisions for better semi autonomous driving with a view to move more functions to a full autonomous experience.
On the sales side Ford are also developing smart glasses for customers in their showroom that will provide them with information on the vehicles they are currently viewing. It is hoped the added information at the pre sales stage will help consumers make a more informed decision and answer questions they would normally have had to ask sales staff about. Strumlo also added "We are evaluating many different wearable devices and applications. The potential in this space is endless, from helping to keep Ford drivers healthier and safer behind the wheel to offering an enhanced customer experience in dealerships"
While the focus has mainly been on tech to help the driver, Samsung introduced an interesting transparent concept vehicle that helps other drivers visibility when behind large vehicles by placing large screens on the rear of the vehicle which show drivers behind the vehicle the road in front.
The possibilities of autonomous tech contributing to both safer driving and a more enriched buying experience are currently being explored by many automotive manufacturers as the potential in the space is huge.
