Uber shuts down its Instant Delivery food service in NYC

'We've decided to narrow our focus.'

Uber has pulled the plug on Instant Delivery in New York City. The UberEats feature, which offers pre-set lunch items to be delivered in 10 minutes or less, had been available to people in The Big Apple since last year. But, as of today, that's no longer the case. "In order to bring you the most exciting selection, the highest quality food, and the fastest delivery time, we've decided to narrow our focus," Uber said in an email to users, explaining its decision to move away from that service.

According to New York Daily News, a spokesperson for the company said it didn't have any plans to phase out Instant Delivery anywhere else. As such, those of you outside of NYC have nothing to worry about -- assuming UberEats Instant Delivery is something you love or desperately need.

Update: We received this comment from Michael Conti, general manager of UberEverything in NYC:

Since launching the standalone UberEATS app under a month ago, we've seen an incredible response and have more than doubled the numbers of users. The app has allowed restaurants across Manhattan to expand their reach and customer base. With these small updates, we can ensure we are providing the best experience for customers, restaurant owners, and couriers alike.