5 Websites Redefining The Trends of Online Marketing
Every year, many companies and digital marketers go on predicting the upcoming marketing trends. "What's Hot?" and "What's going to work next?" has always been the most common questions when I go on to talk with digital marketers every time during the first few months of the year.
Trends keep on changing, most of them and at different times. With the presence of several social media, growing number of online companies and blogs and the rise in entrepreneurs is what affects the life-cycle tactics of online business. Also, the association of search queries on search engines like Google, Yahoo and Bing is one major factor that seriously needs to be considered when taking the marketing approach to another level.
There are a few websites that work rigorously to improve their online marketing strategy to thrive and stay ahead of their competitors today. Here we analyze a few of those websites that have been working to redefine the trends of online marketing.
Price comparison to find the best deals is what we've been doing all along when looking for a product online. Google shopping, a service by Google that started in May 2012 and was named Google Product Search and Froogle is what has been thought of redefining the online e-commerce industry. From finding best deals, comparing prices and listing merchants the service has a paid-model that has been paying off for several merchants today.
2. Amazon
Hands down, Amazon is one of the best websites that has been changing how online shopping industry works. Started by Jeff Bezos in 1994, the website was only a book-selling business in its initial years and today, it's the best e-commerce website with a shopping cart program in the internet.
Amazon is a public traded company today and has become more of a community in recent years helping millions of consumers find products at ease and helping merchants sell their items. Not just that, Amazon is also a hub for digital marketers and bloggers to make money as they have a great affiliate program incorporated into their system.
3. Maya Flowers
The flower industry might be declining at a pace that has been considered to be faster than any other industries today. However, Maya Flowers has been working constantly on several marketing efforts to improve the trends of the flower industry. "Deliver Smiles" is what the company run in India is basically doing to attract more consumers today.
With several deals on flowers, the website also provides gifts, cards and cakes to their customers because of which the trends of buying flowers has been rising these days. With a special focus in their marketing efforts to supply great deal to their end-use consumers, the company is poised to change the decrease in habits of buying flowers in the near future.
4. Netflix
If there's one company that's started going global in 2016, it's Netflix. Netflix is a streaming service and has changed the way people watch television. For people who hate cable subscriptions to watch their favorite television shows or movies, Netflix provides subscription to watch any episodes or movies of their choice instantly. The users don't need to wait every weeks to watch episodes of their choice and this is where Netflix has grown to become the biggest streaming service in the world.
Having grown to over 193 countries world wide in 2016, the company also produces several original content of their own to entertain their users.
5. DealNews
Who does not love deals today? I've a number of friends who go online to buy products and the first thing they do is look for a deal that will cost them only a few bucks and give them enough discounts. DealNews has partners with over 2,000 online retailers and post regular updates on their websites, some of them are updated at least 200 times every day. It connects you with merchants that have exclusive deals for the consumers while it also provides ample information about several details on prices.
The online marketing trend is changing every year and these approaches that the websites listed here are using is what has helped them to grow over the years and be ranked as some of the best websites in the internet today.
