TalkTalk may've already renamed the video streaming service it acquired from Tesco last summer, but today marks something of a formal relaunch. The TalkTalk TV Store, formerly known as Blinkbox under Tesco's wing, still serves exactly the same purpose. Like Amazon Instant Video, the Sky Store or Wuaki.tv, users can rent or buy movies and TV shows to watch on multiple devices, no subscription required. The most important change today is pricing, with TalkTalk now claiming to be the cheapest place to catch new releases like Star Wars: The Force Awakens. While that's technically true, TalkTalk has simply matched Amazon's pricing, so they share the title together.
The TalkTalk TV Store is open to all, and available on PCs, smartphones, tablets and LG/Samsung smart TVs. Existing TalkTalk broadband and/or TV customers get a few added conveniences from now on, however. First off, they can use their existing TalkTalk login details for the service, and any rentals or purchases will simply be added to their usual monthly bill. This kind of persistent account also means those with a YouView set-top box in their living room can start watching something on the big screen and pick up where they left off on a smaller one. Just a couple of features that make the store a little more compelling than Amazon's alternative, if only for existing TalkTalk customers.