Sky opens its movie rental store to everyone in the UK

After dedicating a lot of focus to its streaming subscription services, Sky is finally showing some love for those who like to rent movies. Originally only available to its TV customers, the broadcasting giant has opened the Sky Store to all in the UK, allowing anyone with a browser, Now TV, Roku or YouView box to rent any of its 1,200 movies. While Now TV attempts to conquer the UK streaming market, Sky's Store expansion will provide a firm footing for it to take on Apple's iTunes and Google's Play Store in the fight over à la carte movie downloads. For latest releases, the Sky Store charges £3.49 (around $6) per rental, with older movies available for between 99p and £1.99. You will, of course, still be able to access the Sky Store via your Sky+ box, but if you've decided to cut the cord, today's announcement may help if you've watched everything in your Netflix or Lovefilm queue.