Spotify buys CrowdAlbum to give artists a fan's perspective

The company compiles photos and videos from live shows so artists can find their biggest fans.

Michael Tullberg/Getty Images for Coachella

It's no secret that Spotify and other audio streaming apps are constantly looking for ways to help artists connect with fans. Today, Spotify announced that it's acquiring CrowdAlbum, a company that builds a library of photos and videos from fans so that artists can gauge the reaction to live performances. The two companies are no strangers, teaming up on a Fan Insights feature for musicians and concert recommendations for listeners. Under the streaming service's roof, CrowdAlbum will continue to work on products for artists. In fact, it already lends a hand to over 1,000 performers and venues in the US, including Lil Wayne, Diplo and Fall Out Boy.