Boosting Flower Industry with Technology: Inside the Flower Startups
It is some wonderful time we are living in. It is the era, which has seen the presence of every kind of website that one can imagine. Convenience and hassle-free is the buzzword of ecommerce world and next in the line to catch the fever is the websites for flowers and gift combination like cakes, soft toys and chocolates.
While researchers are wrecking their brains over putting electronics in fake roses, people, it seems, cannot get over real flowers!
What makes online flower sellers unique that flowers, cakes and chocolates they sell are perishable items and the stock can turn into spoiled inventory soon if not managed well, not to mention the overheads that occur to keep the cut flowers fresh. While managing this and their online reputation is their headache, let's try to analyze the tech that goes behind and fuels a flower website. As we know that farmers and florists are using advanced cultivation technology to increase the harvest and preserve the seeds, the tech has to come forward to help them to sell the same produce to the markets with minimum spoilage. So, here folks, welcome to the all-new, improved and more advanced flower industry that is online too!
Beautiful and Elegant Web Design & Speed:
A minimum for a flower website of the repute. A website like NizamFlorist that deals in online flowers is designed to capture the attention of people. Banners, themes and backgrounds, not in the same order, but as important as secure socket layer or encrypted checkout. Since floral websites usually see lots of repeat customers, it becomes important for them to break the monotony with not only fresh floral arrangements but also with a new look and regular makeover of the website. Hence, a website banner, theme and look can be changed easily without much fuss. Moreover, the florists promote their flowers and gift arrangements on the basis of an occasion. So, being able to change the look of the website becomes one of the most crucial features here.
Floral POS Technology:
A floral point of sales software is designed primarily for two things, walk-in orders and online orders. The POS for SiliconFlorist manages both seamlessly while keeping an estimate of the stock. Whether it is a common platform type arrangement such as direct to consumer method that lets the local florists use the online flower delivery system to showcase and sell their floral arrangements or the one, which is full-fledged system of customer management, online flower business is booming irrespective of the season! As international and country-wide floral delivery is made on the basis of postal codes, the POS also facilitates this in real time by informing the customer whether the delivery is available or not to the said zip code. The preset data also informs the customers about the delivery charges to reduce the hassles afterwards. Apart from this, the rest is same as any other online POS. The credit card details, receipts, previous orders and addresses can be saved by customers for next orders. Similarly, a mail comprising the details of orders is dispatched simultaneously to the customer.
Delivery Routes:
Since cakes and flowers are consumable items, timely delivery is paramount to stay in the competition. Moreover, when most of the websites boasts of midnight delivery and same day delivery, it becomes crucial to meet the expectations they have raised. The POS of floral website from CityFlorist help them track the most efficient route to the recipient's address.
How it works for the florists:
There are two way to go about it. Behemoth online flower companies across the world are in business due to the help extended by local florists. When a customer selects a particular floral arrangement, the photo is relayed to them with the help of POS. The local florist matches the photograph to create an equally stunning centerpiece.
In a direct to consumer platform, the backend access lies with the florists. Instead of creating an arrangement that goes by the photograph, the florists can upload their unique creations and can be as much as creative they want to be.
How it works for the customers:
Well, the same way! Log in to a flower website, select what you like and proceed with the order!
