Latest in Culture

Image credit:

Mom behind most-watched Facebook Live video visits its HQ

That was fast.
Richard Lawler, @Rjcc
May 25, 2016
Share
Tweet
Share

Sponsored Links

Candace Payne (Facebook)

It's only been a few months since Facebook opened up live video streaming to everyone, but with over a billion daily users the emergence of a massive hit was inevitable. Late last week an odd yet charming video stream of Candace Payne amusing herself by trying on a Chewbacca mask went viral, and currently stands at 143 million views with more than 3 million reshares. According to CEO Mark Zuckerberg that makes her video the most-watched Facebook Live video ever, and just that quickly, she's on the company campus riding bikes with guess who -- Chewbacca.

Most importantly for the social network, beyond selling out the masks at Kohls, she's kept its live streaming feature in the news cycle for days. She's made appearances on The Late Late Show with James Corden and Good Morning America, and even if a viewer didn't stick around to watch the whole video on Facebook, they've probably heard about the feature by now. Twitter's Periscope live streaming and even YouTube Live have been around longer, but Facebook's massive audience -- and algorithmically driven feed -- may give it an edge in being able to promote its platform.



All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

Engadget's 2020 Back-to-School Guide

Engadget's 2020 Back-to-School Guide

View
Trump executive order seeks to ban TikTok, WeChat 'transactions' in 45 days

Trump executive order seeks to ban TikTok, WeChat 'transactions' in 45 days

View
Disney has no idea what it's doing with 'Mulan'

Disney has no idea what it's doing with 'Mulan'

View
'Apex Legends' will include crafting in season six

'Apex Legends' will include crafting in season six

View
Sony WH-1000XM4 review: The best just got better

Sony WH-1000XM4 review: The best just got better

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr