Why I Think Android Will Dominate The Mobile Market by 2020

In the mobile phone market, Android continues to be a dominant operating system for the mobile industry. Android have developed and maintain a strong presence on the global market. The operating system continues to rise as it market shares increase and others declines such as IOS and Windows.

They have attracted consumers from all over the world and quickly became a huge competitor for other mobile operating system. Apple IOS system has lead the mobile market for years but Android has stepped in and became a viable alternative for phone manufacturers. Although Samsung owns 21.4% share of the mobile market as of 2015 Q,iPhone still remains the larger smartphone maker, after shipping 81.3 million smartphones in 2015 .

Currently, Android is the world's most used platform for different phone manufacturers. Google bought Android and employed strategies that work favorable for the platform. This has contributed immensely to the success of the Android operating system on the global market.

Partnerships

One of the distinguished strategies is the partnership with different phone manufacturers such as Samsung, Lenovo and Nexus. The partnership that they have created with different phone manufacturers resulted in different phone devices that consumers can choose from. This worked favorable for Android as consumers can pick and choose different phones brand that they are interested in. They are not just limited to just one brand as is the case with the IOS operating system used by Apple.

Budget

The Android operating system caters to every consumer's budget. The phone manufacturers that use the Android platform ensures that everyone can afford a smart phone especially the latest brand. These brands include Huawei, Blu and HTC etc.

Quality

If one desire a luxury phone he or she may purchase the latest Samsung Galaxy that has premium features. Many consumers are attracted by the high-quality smart phone that uses Android operating system such as Samsung. Currently, the best phone on the market is Samsung Galaxy S7. According to Sam Mattera who wrote a brief history on "Android Market Share" stated that Android market share game did not accelerate until Samsung adopted the Android platform. This shows that the partnership with phone manufacturers has contributed to the dominance of Android operating system today. If one phone manufacturer market sales decline this will have a minor impact on Google as they will have other phone manufacturers to rely on their mobile platform.

Power

Google has a distinct advantage because of the resources that helped with advertising products which resulted in the widespread knowledge of Android phones. Platforms such as YouTube and the most famous search engine Google. If one look at the advertising strategy used by Samsung, it was well implemented by their marketing team using YouTube and google. Marketing is very important for any business and this has worked for Google and their mobile platform.

Open source / Updates

Samsung and other phone manufacturers are constantly improving their devices to satisfy the mobile consumers, especially Samsung. They are constantly looking for ways to improve the best device that they have to offer. For example, when Apple released iPhone 7, Samsung counteracted that with the release of Samsung Galaxy S7. Samsung looks at what consumers want and gives it to them. Other phone manufacturers using Android operating system continue to improve their devices. This ensures the sales are constant or increasing.Also,while there are common problems between these devices that uses faced everyday , such as "imessage not working" ,iPhone won't connect to Wi-Fi ,iPhone won't charge or even common screen issues .These problems are very prominent. While apple tries to release updates to fix these issues, some of the most common ones are still unresolved. It's also true about android too.Luckily, mobile computing websites such as Technobezz is able to provide helpful guides for these issues.

In conclusion, Google mobile platform is dominating the mobile industry and will continue to do so. They have been successfully leading the market since inception and will no doubt continue to dominate the market by 2020. The advertising strategies employed by phone manufacturers has contributed to the success of android , and increased the sales of smartphones using the Android operating system. The different partnerships have also played a vital role in the dominance of the mobile market. Different phone manufacturers provide cheap and premium smartphone for people all over the world. This allows consumers to select from a variety of smartphone devices. They have attracted their consumers and kept them by improving when necessary and exceeding expectations.

Chevy Powell Is the CEO and Founder of Technobezz. Also, he's the owner of Bestbezz and Dailybezz, quality tech sites.