5 Technological Tools That Changed Marketing Forever
It's utterly amazing how much marketing has changed just in the span of a few years. The advent of new technologies has turned the marketing world upside down in terms of new ways to reach people and in the understanding of what marketing methods are most effective. It's safe to say that with so many new ways to utilize technology, marketing will never be the same again. Here are a few of the technological tools that have had the biggest impact on marketing on recent years.
SMS Marketing
The best way to contact any person in today's world is via text message, and so the advent of SMS marketing has given companies a better way to get their message in front of prospective customers. Text message advertisements are short and to the point, and because a majority of people are constantly looking at their phones to see if they've received a new text message, there's a high probability that the message will be seen. Companies like Jooks SMS service have proven that SMS marketing is an effective method of getting your seen by as many eyes as possible.
Marketing Automation
The development of automation has helped streamline the entire process of marketing. This technology can track the progress of a marketing campaign, manage email campaigns, and perform an almost endless list of other functions. The bottom line is that marketing automation makes it easier to put your message in front of people, make connections with potential customers, and learn about the efficiency of a campaign; and that just scratches the service of how automation has affected marketing.
Search Engine Optimization
The use of SEO has altered the way all companies try to reach customers online. So much of the content on the Internet is written specifically with SEO in mind in the hopes of getting that content to the top of search engines. In fact, without SEO there would not be as much content marketing in the world, nor would there be as many online advertisements crowding each and every website on the Internet. The use of SEO and online advertisements has also led to higher quality content on the Internet due to the competition for space at the top of search engines.
Website Re-marketing
Re-marketing has been around for quite a few years and was one of the first ways that modern technology made a significant impact on marketing. With re-marketing, online advertisements are prompted by previous sites you've visited and the interests you've shown by your web activity. For some people, these ads can be annoying distractions, but the ability to cater ads to individual users is actually quite impressive, and when it was first instituted, it represented a significant advancement in marketing technology.
Social Media
The presence of social media may be the biggest difference in the marketing world today compared to past generations. Today, there are entire marketing campaigns centered around reaching people on social media sites. Social media has also become a great way to receive feedback that companies can use to create better marketing campaigns, in addition to being a way to create more personalized marketing. With all of the marketing tactics made possible by social media, almost every company has made an effort to incorporate it into its marketing strategy.
