Boost your Startup Business with Explainer Videos

If you are a startup company, you will most probably need an explainer video. Why? You must have heard about Dropbox. Did you know that they became famous thanks to the viral explainer video? They spent nearly no money on advertising, but today they already have 500 million users, and compared to their competitors, this is a really high number.
So, what are explainer videos?
Explainer videos are short videos that last for about 2-3 minutes and briefly introduce your company or your product to the public.
How do I make an explainer video for my startup?
Well, of course, if you are a startup business, you need to attract your customers and you need to make your business looks more professional. You can hire a professional firm to make the video for you, but chances are that the video will cost you a lot, approximately between 500 and 20 thousand dollars for a video. The products you are presenting may change from time to time, and making a video for every new product may become a huge investment. However, if you make your own video, it will be much easier add new features and that will definitely cost you less, allowing both your video and your startup grow at a quick pace.
What are the most important points for making an explainer video?
The first point is the script. A well-written script is a key to your video's success. Some examples of successful scripts are "problem and solution" and "user story" scripts. In case of the first, video makers usually state a problem customer may face, and then offer their product as a solution. In user story scripts a short journey of a user is presented to the viewers. No matter what kind of script you choose, it is important to follow some rules:

• Use short sentences, be simple and avoid complicated ideas

• Introduce your key message within the first 30 seconds

• Use the words "you", "your", etc. so that you directly speak to the viewer

• Use a bit of humor: that will create a positive image for your startup.

The second important point is voice-over. Even if you've got a nice script, a bad audio can ruin it all. However, having a good audio doesn't mean spending a lot of money. Many websites like Craigslist or Fiverr offer low-cost options. You can even turn to a friend who has a good voice and use your phone as a recorder.
Also, don't forget about sound effects and music. Your video will be a bit awkward if you don't play some music in the background. This will help avoid keeping people bored, and your video becomes more consistent and integrated. Choose some music that will match your video, e.g. a playful happy music will not suit you if you are presenting a serious product you are selling to other companies, and slow music won't match if your product is something fun and light for individuals. Adding some sound effects will attract your viewers' attention on what you want them to pay attention to.
The next point is the shooting/animations. First of all, you will need to think of a representation that will suit your script in order to make your video complete and convey deliver the message effectively. Most professional explainer videos are made through doodles or digital illustrations, using some specialized software. However, not everyone can draw well or use these programs professionally, and in these cases, there are a few alternatives.
You can use stock photos and videos; there are websites that provide lots of them at affordable prices. Or, you can ask someone you know who draws well to draw visual assets, then scan them to your computer and improve them using Photoshop or other programs. You can also shoot a video by yourself, but you would need some good camera for this. Borrow a professional one, choose good lighting, speak in a clear voice, and ta-da.
Now when you have everything ready, you will need to put it all together. Just don't forget about editing: use cutting, transmissions, add text and you're ready to go! You may use some expensive software to do this, and spend a lot of time, but fortunately, there are alternatives. For this purpose, there is a variety of websites on the Internet, like Renderforest, that allows you to create low- cost videos at high quality within an easy process and get professional results.
Now you are ready to create some killer explainer videos. Good luck!