BlackBerry Shifts To New Strategy And Other Smart Phone News
Approximately 5 or 6 years ago, there were two companies, which led the way in terms of smart phone technology. Apple was widely considered to be the best, but BlackBerry was a formidable rival. Consumers throughout the world loved the BlackBerry, thanks to the phone's authentic keyboard. Since that time, the smart phone market has gone through a major transformation. Apple still remains supreme and the mass majority of consumers now prefer a digital keyboard. This has taken a toll on BlackBerry and has forced them to make changes to their previous strategy. Due to the decrease in popularity, BlackBerry has decided to stop building their own phones.
The company believes they'll be able to save money and generate a bigger revenue by outsourcing the manufacturing of their phones to its partners. The company's current CEO, John Chen, announced that the company would shift their focus to software development with a heavy emphasis on mobile apps and security. All internal hardware development will be outsourced. The shift comes after the smartphone market has been taken over by Apple and Android. The two operating systems have managed to push BlackBerry down to the bottom of the list. This is not the first time a company has stumbled in this very market.
Several years ago, Microsoft needed the assistance of a probate attorney, after their failed deal with Nokia. Despite Microsoft being one of the top technology companies in the world, their Nokia phones were never able to gain steam. Eventually, Microsoft and Nokia were forced to go their separate ways. Meanwhile, the Chinese company, LeEco, has decided to enter the United States market. The company is truly a jack of all trades and manufactures an abundance of technological products, including smart phones, smart TVs, and even smart bicycles. The company first expressed their interest to enter the US market back in January at the Consumer Electronics Show.
Also, the company recently hired the former VP of Qualcomm, Rob Chandhok, to head their North American efforts. The combination is a sure sign that the company is heading to the United States. The LeEco American launch event is scheduled for October the 19th. In other news, more and more United States residents are becoming worried about their security, after it was revealed that Democratic politicians had their smart phones hacked. With the ongoing presidential campaign hanging in the balance, the world is eager to know exactly who was hacked and what, if anything, was stolen from the politicians' phones.
The need for additional smart phone security is evident. Although the hacks have been blames primarily on Russia, nothing has been proven. And emphasis should be placed on rectifying the problem, while leaving the finger pointing out of the picture. Nonetheless, the demand for smartphone security could help BlackBerry, as they shift to that specific market. Fireye, which specializes in cyber security, should also receive a boost in attention. The company became a hot commodity after the Target data breach in 2014. This could be yet another opportunity for the company to exploit.
