YouTube acquires FameBit to help creators get that brand money

Anyone can be sponsored content.

YouTubers looking to get some of that sweet brand advertiser budget should now have an easier time finding sponsors for their work. Google announced today that YouTube has acquired FameBit, "a technology platform company that helps creators and brands find and work with each other through sponsorships and paid promotion."

Even prolific creators with strong followings have complained about the disconnect between YouTube fame and YouTube fortune, so Google is hoping the partnership will lead to more opportunities for YouTubers while simultaneously enticing more advertisers to spend their money on the platform. On the one hand, the partnership should clear up some issues creators had with unclear ad guidelines. On the other, it might just make it easier for major national advertisers to get independent creators into their pockets. If everything works out, however, the union of YouTube and FameBit could lead to some hardworking YouTubers finding their right sponsor for their particular brand of weird.

"Creators will always have the choice in how they work with brands," YouTube's VP of Product Management Ariel Bardin wrote, "and there are many great companies who provide this service today. This acquisition doesn't change that."